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How Online Videos Can Increase Occupancy Rate

How Online Videos Can Increase Occupancy Rate

Rental property video tours are highly undervalued. In reality, they’re the workhorse of around-the-clock marketing plans that can create buzz about your property and make it the hottest place to live in your town, boosting your occupancy rate. 

Don’t have any videos of your property doing all the work for you? Here are three reasons why that’s a mistake.

1. Visual appeal

A bulleted list of amenities can appeal to some rental property shoppers, but a video tour or simple slide show is far more persuasive. If a picture is worth a thousand words, a video adds much more value to someone who can see inside their new home.

2. Timely

Prospective tenants can get much more information from a three-minute video tour than by reading through a lengthy list of amenities. Their eyes can see details that your words might not describe as well, and it’s a quick way to give them all the information they need about your property while respecting the value of their time.

3. Searchable

Search engines love videos. If you’re not using video tours of your properties, you’re missing out on a lot of exposure. Link to your videos from articles, social media posts, and a YouTube channel to cast the widest possible net for new renters. It’s important to promote your videos properly to maximize your audience.

Videos are popular online because they’re engaging and convey a lot of information. They’re a real estate sales tool that works just the same for rental properties. If your property’s video shows up near the top perspective tenant searches, that keeps your property top-of-mind and occupancy rates high.

Boost  your occupancy rate with Class A Management

Creating visually appealing images and videos to promote your investment property is essential to attracting tenants. Class A Management can help you create videos and other marketing tools to attract tenants, then provide excellent property management services to keep them. 

Learn more about our comprehensive services. 

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Market Your Property on a Shoestring With 8 Free Options

Market your property on a shoestring budget

Multifamily is one industry that is especially dependent upon integrated marketing. But, it doesn’t have to be a budget-busting endeavor. Use technology to market your property at little to no cost with the following productivity-boosting tools:

  1. Websites used to cost big bucks. But these days, WordPress offers free themes that are easy to set up and maintain. Plug photos and text into your chosen template, and your site is ready to go. (Pro tip: Using a pro to build a professional WordPress site means less time and effort on your part, and doesn’t have to be budget-busting.) 
  2. Set up a free Twitter account and send short-and-sweet messages to your target audience(s). Build your profile carefully, and customize with great pictures of your properties. Follow industry leaders like Multifamily Housing News and connections in your local community. Use hashtags that include the name of your city to keep your message circulating locally.
  3. Post photos on Instagram, but link your account to Facebook so it automatically posts to both social media accounts. Use photos that build your brand message: highlighting your property, staff, and the “day in the life” type photos.
  4. If a picture is worth a thousand words, just imagine how valuable great videos can be. Create video tours of your property, post them on your YouTube channel, and watch your foot traffic increase exponentially. You can even make your videos with a cell phone; just make sure they’re good quality and to the point.
  5. Establish a Facebook presence to capture the local who will look for your property there, but don’t expect a lot of reach unless you’re willing to pay to promote your posts. Facebook has become an ad-based platform, so as free promotional tools go, you need an account; but don’t lean on it too heavily for messaging.
  6. 1-2-3 Press. Write great press releases about property improvements and promotions. Tag your property name and city, and publish to a site like 1-2-3 Press for some extra publicity.
  7. Mail Chimp. Use a free online email platform to communicate with as many as 2,000 recipients. Mail Chimp is one that has a full, free library of customizable themes. With a one-click unsubscribe link in every e-mail, using the service will keep you within the letter of the law that prevents spam.
  8. Volunteer. Have your staff organize a team of volunteers to build a Habitat for Humanity home, or run a race to raise funds for a charitable cause. Volunteerism is the total package: free publicity, relationship-building, and branding, all in one.

The take-away from this list is that it doesn’t have to cost a lot to get your market your property to the best tenants. Instead of being great options, these tools are essential to your marketing mix, and to your bottom line.

The professionals at Class A Management know marketing. It’s our passion. Let us go to work for you and your property. Call us today at 817-295-5959 or send us an email to .

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Tenant Laws of Attraction

Tenant laws of attraction

When it comes to getting the attention of potential tenants, it’s important to remember the laws of attraction. Renters are going to look at every option from three different perspectives: property attraction, professional attraction, and experience attraction. Understanding this and how to increase the level of attraction in each area will help increase the odds your property is chosen as the favorite.

Property attraction entails everything from grounds keeping to office and building maintenance. When the grounds are well maintained, tenants notice. It’s called curb appeal for a reason. Trimmed hedges and well-kept lawns give prospective tenants an idea of how attentive management will be, long before human interaction occurs. You never get a second chance to make a first impression. This will likely be it. So, we encourage you to make the ongoing investment in grounds maintenance.

Professional attraction is exactly what you think it is… Does the prospective tenant like those who in charge of managing the property? Having a team of knowledgeable courteous professionals inspires confidence. This is where it can be really beneficial to work with a property management company. Their staff are often trained in customer service and know how to interact in a consistent manner with both prospects and tenants.

Experience attraction should give the investor and property management team the upper hand on the competition. The right property management company will know how to handle every situation so the prospect leaves the encounter feeling heard, answered and confident in his or her decision. This requires putting the prospect first, listening to all questions and concerns, answering as thorough as possible, and being compassionate.

Need a solid property management company in your corner? We know all the tenant laws of attraction and are here to help your property enforce them. Contact us today to get started.