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How Online Videos Can Increase Occupancy Rate

How Online Videos Can Increase Occupancy Rate

Rental property video tours are highly undervalued. In reality, they’re the workhorse of around-the-clock marketing plans that can create buzz about your property and make it the hottest place to live in your town, boosting your occupancy rate. 

Don’t have any videos of your property doing all the work for you? Here are three reasons why that’s a mistake.

1. Visual appeal

A bulleted list of amenities can appeal to some rental property shoppers, but a video tour or simple slide show is far more persuasive. If a picture is worth a thousand words, a video adds much more value to someone who can see inside their new home.

2. Timely

Prospective tenants can get much more information from a three-minute video tour than by reading through a lengthy list of amenities. Their eyes can see details that your words might not describe as well, and it’s a quick way to give them all the information they need about your property while respecting the value of their time.

3. Searchable

Search engines love videos. If you’re not using video tours of your properties, you’re missing out on a lot of exposure. Link to your videos from articles, social media posts, and a YouTube channel to cast the widest possible net for new renters. It’s important to promote your videos properly to maximize your audience.

Videos are popular online because they’re engaging and convey a lot of information. They’re a real estate sales tool that works just the same for rental properties. If your property’s video shows up near the top perspective tenant searches, that keeps your property top-of-mind and occupancy rates high.

Boost  your occupancy rate with Class A Management

Creating visually appealing images and videos to promote your investment property is essential to attracting tenants. Class A Management can help you create videos and other marketing tools to attract tenants, then provide excellent property management services to keep them. 

Learn more about our comprehensive services. 

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Tenant Laws of Attraction

Tenant laws of attraction

When it comes to getting the attention of potential tenants, it’s important to remember the laws of attraction. Renters are going to look at every option from three different perspectives: property attraction, professional attraction, and experience attraction. Understanding this and how to increase the level of attraction in each area will help increase the odds your property is chosen as the favorite.

Property attraction entails everything from grounds keeping to office and building maintenance. When the grounds are well maintained, tenants notice. It’s called curb appeal for a reason. Trimmed hedges and well-kept lawns give prospective tenants an idea of how attentive management will be, long before human interaction occurs. You never get a second chance to make a first impression. This will likely be it. So, we encourage you to make the ongoing investment in grounds maintenance.

Professional attraction is exactly what you think it is… Does the prospective tenant like those who in charge of managing the property? Having a team of knowledgeable courteous professionals inspires confidence. This is where it can be really beneficial to work with a property management company. Their staff are often trained in customer service and know how to interact in a consistent manner with both prospects and tenants.

Experience attraction should give the investor and property management team the upper hand on the competition. The right property management company will know how to handle every situation so the prospect leaves the encounter feeling heard, answered and confident in his or her decision. This requires putting the prospect first, listening to all questions and concerns, answering as thorough as possible, and being compassionate.

Need a solid property management company in your corner? We know all the tenant laws of attraction and are here to help your property enforce them. Contact us today to get started.

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5 Simple Ways to Attract Tenants Using Green Tactics

5 Simple Ways to Attract Tenants Using Green Tactics

Many property owners and managers get understandably nervous when they hear words like sustainability and going green. In the years following the birth of this movement, the available enviro-friendly options were anything but cheap. The focus was on insulation, new windows, HVAC units, and other high-ticket improvements. Times have changed. Green apartment living is finally doable. Many green options serve as enticing ways to attract tenants

Sustainable ways to attract tenants 

Now, with minimal effort and even less money, you can ready your apartment complex or rental property to attract those tenants with a flair for the greener things in life. Here is a list of small actions you can take to achieve this goal:

  1. Energy-efficient lighting. Energy-efficient light bulbs may not seem as though they are capable of significant effects, but the energy they save adds up. LEDs last 25 times longer than traditional bulbs and use up to 90% less energy. Equipping units with these light bulbs, advertising that you’ve done so, and encouraging tenants to continue the practice will make an impression on these eco-savvy consumers.
  2. Recycling services. If the community offers a recycling program, inform tenants and prospects. If it does not, you can easily create a complex-only program by setting up marked receptacles at a central location and then arranging for pick-up through a local service or by delivering the items yourself. Recycling should include plastics, aluminum, paper, and even electronics.
  3. Community garden spaces. Community gardens offer tenants a way to get involved and connect. An added green living bonus is these spaces also provide sustainable food options for the complex. 
  4. Maintain plumbing. The water waste from a seemingly small drip can be a significant problem. Ensure you’re having the property’s plumbing checked on at least an annual basis for any potential issues. Educate tenants about their responsibility for reporting leaks and prepping for weather changes.
  5. Eco-friendly landscaping. Paying careful attention to the type of landscaping you choose not only has the potential to save money on maintenance, but it can also be an eco-friendly solution. Choosing gravel or recycled rubber over grass for common areas is a great start, as it cuts back on mowing and watering. Choosing climate-appropriate shrubs over flowers will also help keep water usage down as they need less to thrive.

Taking sustainable steps isn’t always plainly visible to current or potential tenants. If sustainability is meaningful for your property and prospective tenants, your property manager should ensure that information is front and center.

Make your property marketing count

There are many ways to attract tenants. Class A Management works with you to identify and attract the right tenants for your property. Our team of industry professionals ensures your marketing materials and website have specialty call-out areas to highlight the features that make your property alluring. Are you taking steps to make your properties more eco-friendly and sustainable? Make sure your tenants know! 

Contact us today to connect with a property management professional who can help implement the exact strategy to attract your ideal tenants.