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How to Market to Different Generations

MultiGenerational Property Management


Marketing is a slippery slope. Before you can ever develop the budget or look into tactics such as building a new website, you have to know your target audience.

It’s hard enough to understand the needs and demands of a single generation; but there are three generations with purchasing power in the marketplace, and we need to understand them all if we want to attract and retain them.

Thankfully, there are tools out there, such as industry reports and infographics like the one that follows from, that make this task more manageable. In evaluating the demographics, behaviors, and preferences of members of these generations when it comes to real estate, we can better position ourselves to create a multifamily experience more to their liking.

Here’s a look inside:


For information on how the professionals at Class A Management can help your property leverage information like this and more, contact us today. You can reach us at 817-295-5959 or by email to .