When it comes to getting the attention of potential tenants, it’s important to remember the laws of attraction. Renters are going to look at every option from three different perspectives: property attraction, professional attraction, and experience attraction. Understanding this and how to increase the level of attraction in each area will help increase the odds your property is chosen as the favorite.
Property attraction entails everything from grounds keeping to office and building maintenance. When the grounds are well maintained, tenants notice. It’s called curb appeal for a reason. Trimmed hedges and well-kept lawns give prospective tenants an idea of how attentive management will be, long before human interaction occurs. You never get a second chance to make a first impression. This will likely be it. So, we encourage you to make the ongoing investment in grounds maintenance.
Professional attraction is exactly what you think it is… Does the prospective tenant like those who in charge of managing the property? Having a team of knowledgeable courteous professionals inspires confidence. This is where it can be really beneficial to work with a property management company. Their staff are often trained in customer service and know how to interact in a consistent manner with both prospects and tenants.
Experience attraction should give the investor and property management team the upper hand on the competition. The right property management company will know how to handle every situation so the prospect leaves the encounter feeling heard, answered and confident in his or her decision. This requires putting the prospect first, listening to all questions and concerns, answering as thorough as possible, and being compassionate.
Need a solid property management company in your corner? We know all the tenant laws of attraction and are here to help your property enforce them. Contact us today to get started.