If you haven’t noticed, a movement for a healthier America is happening right now, and everyone seems to be jumping on the bandwagon. In the past, we’ve seen trends like this. We watched as everyone joined in on aerobics with Richard Simmons, then a trend started toward Weight Watchers and Jenny Craig, and somewhere in there, we ran through several periods of really bad fad diets. But this movement isn’t like those.
Today, the buzz centers on all-natural, clean eating and high-impact workouts. Eating clean is about getting rid of anything processed, unnatural, or stripped of vital nutrients from our diets. It’s organic, locally-grown fruits and vegetables, grass-fed and free-range meats and dairy, lots of water, and choosing to cook in the healthiest of manners, such as baking instead of frying. The workouts are just as they sound: lots of heavy lifting indicative of approaches such as CrossFit and P90X.
These trends sound beneficial, but how can they help in your efforts of keeping tenants healthy?
Keeping Tenants Healthy
As a property owner, there are many benefits to helping your tenants stay healthy. The care it shows for them and the opportunity it provides to build a sense of community are two surefire ways to encourage tenant loyalty. So, here are five ways to make it happen:
- Spread the word. Whether through a property newsletter, regularly distributed email, or social media, make health a part of the ongoing conversation. Build a special section focused on eating and exercise tips. These weekly tips and stats can include recipes and easy-to-replicate exercises.
- Encourage a group effort. Tenants want that sense of community. Keeping tenants healthy begins with getting everyone involved. What better way than property-wide activities? From hosting a get-fit class to encouraging an organized walk around the complex at sundown, there are plenty of options to get tenants involved.
- Make it homegrown. Community gardens remain a hot trend that tenants demand. Encourage clients to take on new gardening challenges and share excess produce with others. It gets them involved and encourages loyalty because they aren’t as apt to walk away from the project. The added benefit is getting those locally-grown fruits and veggies that are so coveted.
- Get it discounted. Fitness clubs and gyms want your tenants to join. Your property is a treasure trove to them because it offers the prospect of many new memberships. Because of this, they will be more willing to offer exclusive discounts and benefits to tenants of your complex. Create gym connections, then make sure your tenants are aware.
- Create a challenge. Do you have sister properties or a friendly rival with another property in town you can leverage for a friendly wager? Utilizing the power of self-quantifying apps, your tenants can challenge those of another complex on results achieved within a certain amount of time. Even if it’s not against another complex, you can create healthy competition among the tenants.
These five tips to encourage healthy living are just the beginning. Work with a leading property management company to create a plan that builds tenant health and community loyalty.
Class A Management knows your tenants
Need some more tips like these? We have the latest on exactly what your tenants are looking for and what they expect from you. Contact the professionals at Class A Management to continue discussing maximizing your property investment return through community building.