It is estimated that nearly half of all Internet users are also tablet owners, and this number is on the rise at roughly 12% per year. This means that at this point in time, approximately 117 million people could be online conducting business, blogging, or even searching for their next rental home on their very own tablet. What’s more, a very large percentage of these users are part of the younger generations, namely those under the age of 30, who expect nothing less than the best technology with every life experience.
Isn’t it coincidental for us, then, that 72% of this age group is also living in rental housing? “Why is it coincidental?” you may ask. Because it gives us the unique opportunity to use the propensity this generation toward mobile marketing for our own multifamily property marketing initiatives? Here’s how:
- Keeps the connection: With this type of technology, managers and staff can stay connected regardless of where they are on- (or off-) property. Being easily accessible is of utmost importance, and a driver behind the use of such technology.
- Makes you look good: When an under-30-something rental-seeker comes into your management office and sees the entire staff with tablets, it’s says to that individual that he or she has just landed somewhere that is modern and up-to-speed on what’s most important to this generation of renters.
- Provides flexibility: One of the least attractive things about renting an apartment is the rental application and approval process. Tablets make it easier on everyone by allowing the process to take place on the go. Staff members can utilize the time they spend walking to and through units with prospective tenants to gather the necessary information for the application, so that when the individual is ready, all the info can be processed with a click.
- Offers a mobile cinema: Have an online video of the property or a posted review you want to show-off? Or maybe you simply need access to the property’s website while out on a tour. The tablet can empower you with the freedom to do all that, while impressing the prospective tenant with your resourceful use of technology.