No Comments

5 Simple Ways to Attract Tenants Using Green Tactics

Green Apartment Living

A number of property owners and managers get understandably nervous when they hear words like sustainability and going green. In the years following the birth of this movement, the available enviro-friendly options were anything but cheap. The focus, in fact, was on insulation, new windows, HVAC units, and other high-ticket improvements. But times have changed. Green apartment living is finally doable.

Now, with very little effort and even less money, you can ready your apartment complex or rental property to attract those tenants with a flair for the greener things in life. Better Homes & Gardens is here to help. They’ve compiled the following list of small actions you can take to achieve this goal:

  1. Lighting: Energy efficient light bulbs may not seem as though they are capable of a big change, but the energy they save adds up. According to BH&G, they turn energy into light instead of heat, saving up to 75% of energy and lasting nearly 10 times longer. Equipping units with these light bulbs, advertising that you’ve done so, and the encouraging tenants to continue the practice will make an impression on these eco-savvy consumers.
  2. Recycling: If the community where your property is located offers a recycling program, make sure to inform tenants and prospects. If it does not, you can easily create your own complex-only program by setting-up marked receptacles at a central location and then arranging for pick-up through a local service or by delivering the items yourself. Recycling should include plastics, aluminum, paper, and even electronics.
  3. Gardening: Community gardens offer tenants a way to get involved and get to know each other, while also providing sustainable food options for the complex. To read more about this option, read our article, “How to Build a Community Through Gardening.”
  4. Plumbing: The water waste from a seemingly small drip can be a significant problem. Ensure you’re having the property’s plumbing checked on at least an annual basis for any major issues. Educate tenants as to their responsibility for reporting leaks as well as prepping for weather changes that could place the plumbing in jeopardy.
  5. Landscaping: Paying careful attention to the type of landscaping you choose not only has the potential to save money on maintenance, it can also be an eco-friendly solution. Choosing gravel or recycled rubber over grass for common areas is a great start, as it cuts back on both law mowing and watering. Choosing climate-appropriate shrubs over flowers will also help keep water usage down as they need less to thrive.

Of course, you can do everything listed here and still not attract the right tenants if you fail to let them know about your efforts. So, always ensure your marketing materials and website have a special call-out area where those with a flair for green can find the highlights. Call Class A Management to learn more at 817-284-1411.