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Infographic: Importance of Brand Management

If you’ve followed me for any length of time, you know the importance I place on brand management. Many people in our industry overlook this critical topic, primarily because they don’t view their investment property for what it is: a brand.

But when a lackadaisical approach to brand management is taken, it’s not uncommon to very quickly find out the truth: every investment property is a brand and it is not only easily tarnished, but is extremely difficult to repair once affected.

Don’t take my word for it. See just how deeply impacted our industry is by tools such as online reviews in this infographic from Reputation Scout.


Negative reviews and less-than-stellar customer service experiences is something that can happen to any business and any property. It’s how you prep for and handle those incidents that define the brand.

Working with a property management company that understands this and can help you manage it all on a daily basis is key. Contact the professionals at Class A Management today to learn more about our partnerships. Call 817-295-5959 or send us an email to