Posts

Also known as the Silent Generation, Matures were born between the mid-1920s to the early 1940s. They married young, work hard, are family-centric, and are known civil rights activists. They have lived through World War II, the Korean War, Cold War, and Women’s Liberation. Most notably, many of them were children who lived through the Great Depression.

Because of what they have lived through, Matures are loyal, value-driven, extremely traditional, and trusting. In terms of marketing, multifamily owners and managers should consider this when choosing channels and crafting messages. Here are some tips:

• Traditional marketing tends to be more popular (newspaper, talk radio, printed collateral)
• Social media is growing
• Face-to-face conversations build trust and provide more opportunity for detail, so invite them in for a tour
• Coupons work well

Encore Perception Marketing suggests the following approach to digital and print advertising: “When using imagery in your ads, use one image over a collage of images. They are fond of lifestyle images of a group or family and love pet images. Because of their limited eyesight, they prefer simple fonts and subdued colors. If marketing to them via your website, make sure your message uses an authoritative, respectful tone and includes information from experts in your industry.”

A Mature Decision

Need some assistance creating a marketing strategy that will reach all generations? Contact the professionals at Class A Management. Contact us at 817-295-5959 or send us an email to info@classamanagement.com.

Sources:

http://www.accountingweb.com/practice/team/identifying-understanding-and-marketing-to-the-generations

http://maryhabres.com/marketing-to-the-silent-generation/

If you’ve followed me for any length of time, you know the importance I place on brand management. Many people in our industry overlook this critical topic, primarily because they don’t view their investment property for what it is: a brand.

But when a lackadaisical approach to brand management is taken, it’s not uncommon to very quickly find out the truth: every investment property is a brand and it is not only easily tarnished, but is extremely difficult to repair once affected.

Don’t take my word for it. See just how deeply impacted our industry is by tools such as online reviews in this infographic from Reputation Scout.

Negative reviews and less-than-stellar customer service experiences is something that can happen to any business and any property. It’s how you prep for and handle those incidents that define the brand.

Working with a property management company that understands this and can help you manage it all on a daily basis is key. Contact the professionals at Class A Management today to learn more about our partnerships. Call 817-295-5959 or send us an email to info@classamanagement.com.

We talk and we talk about the importance of curb appeal and making a positive impact on the neighborhood around our rental property. It attracts more tenants, and it goes toward improving property values for us and for the neighborhood overall; and that leads to achievement of our ultimate goal: More revenue. Investment success.

Yet, curb appeal isn’t always cheap. The initial landscaping design can be a sizable investment and its maintenance is often a noteworthy line on the monthly budget sheet. Until now.

Thanks to the National Apartment Association, you now have access to 7 easy ways you can trim your landscaping bill each month:

The theme? It all comes down to making the right choices from the beginning. Making the decision to have Class A Management in your corner now will help ensure the best choices in landscaping and all other areas of property management going forward. Give us a call today at 817-295-5959 or send us an email to info@classamgmt.com.

Potential real estate buyers look for location above all else when shopping for a home. Buying investment property isn’t much different from buying your own home, so consider what you would look for in a location before you sink capital into a long-term property investment. Prospective renters will consider the same points.

1. Good schools: Regardless of what type of investment property you’re considering, at some point you’ll most likely rent to families with children. Research local schools to find out if concerned parents would find them desirable. If you’ve got great schools near your property, that’s an added bonus that will attract and retain those serious, long-term renters that every landlord wants to find.
2. Near major employers: The major industry in your area is a great place to start looking for renters, especially if there’s more than one employer representing the industry. It means renters will be employed and able to pay rent, and will have more than one area employer and thus better chances of staying employed. In an urban setting, consider the property’s proximity to public transportation as a major facet of your location consideration.
3. Close to amenities: In this case, amenities refers to those in the community, often referred to as conveniences. Grocery stores and gymnasiums are major considerations for future tenants, as well as any business that offers an amenity your property doesn’t. Nearby, safe laundromats may be an important consideration if you don’t offer onsite laundry facilities, for example. Local entertainment and child care could also factor into your purchasing decision.

If it all seems like too much to consider when purchasing a rental property, let the professionals at Class A Management help you simplify the property search process. We know what renters want, and we can use an objective eye and some proven research methods to make sure you buy a property in high demand. Call us today at 817-295-5959 or e-mail, info@classamgmt.com.