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Create Rental Ads for Tenant, Search Appeal

Rental ads blog post image: four people sitting in a line behind the word advertising.

If your advertising isn’t exactly bringing the best tenant in the door, take a few minutes to assess your existing ads and property website. Attention to detail—and a few proven property marketing elements—will soon have your rental property ad conversions climbing as quickly as your occupancy rates. Your bottom line will thank you.

Description with Keywords

Do a quick Google search pretending you’re a prospective tenant. What words are you using to search? What features and amenities are most important for you? Include those keywords in a unique, detailed description that anyone can read easily and quickly. List some top keywords in bullet points like this:

  • Reserved parking
  • Gated entry community
  • Newly renovated kitchens
  • Easy access to [major community feature or highway]

Make sure your description makes your property sound appealing and creates a sense of urgency. Use phrases like, “our most popular floorplan,” or “the best neighborhood” to get prospects to click through to your website to learn more or apply.

Amenities List

Search engines now deliver search results that include lists of amenities when users search for apartments. List community features and amenities in a separate section of your ad to maximize the information a tenant can see when your ad result pops up in their search.

Cost by Floor Plan

Yes, you always need floor plans on your website. It may also be a good idea in a competitive market to post your floor plan as an ad image to invite more clicks. Provide a cost breakdown of each unit by bedroom and bathroom; search engines sometimes provide those results when searchers are looking for a specific term like, “cost of a 2 bedroom apartment near me.”

Interior and Exterior Pictures and Video

You just can’t go wrong with bright, clear photos of your rental property. Great pictures help prospective tenants picture themselves living in the space, so provide multiple photos that entice prospects to want to learn more.

Try a walkthrough video or virtual tour for even more effective advertising images.

Call to Action

Ask searchers to apply! Some dynamic ads allow you to test out multiple titles, descriptions, images and calls to action in your ads. While “apply now” appeals to someone with an immediate need, it may not convert those who aren’t yet familiar with your property or who are looking for a specific amenity or location. Try “learn more,” “see all floor plans,” and “schedule a tour” for alternative calls to action to see what works best to attract that perfect tenant.

Your Tenant Profile Informs How You Build Great Rental Ads

Before you throw money at ads, it’s important to first understand your property, the local market, the competition, and your ideal tenant profile. Class A Management understands attracting quality tenants, and we do market research for each of our properties to craft the highest converting ads possible. Reach out to learn more about our proven strategies for tenant recruitment and retention.

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How to Winterize Your Property

How To Winterize Your Property, Street Light

Winter is the favorite time of the year for most of us. The excitement of Christmas and New Year is in the air but not knowing how to winterize your property could get you in trouble. Here are a few ways to do so:
1. Exterior pipes
The responsibility to keep the exterior pipes insulated becomes high-priority during the winter season. Completing this task can help you prevent any unwanted pipe breakage.
2. Shut the windows
Pull any storm windows down. This will build yourself that extra layer of protection. Remove the screen outside of all windows.
3. Maintain cleanliness
Remove debris by cleaning ledges, chimneys and exhaust systems.
4. Quick fix:
If the bottom of the doors are left with gaps then the chance of heat being lost increases. A plastic “door sweep” or a towel kept along the bottom of the door will be a simple and an easy solution to keep the warmth intact indoors.
5. Curtains:
A set of beautiful curtains will not only bring a refreshing feel to the place but it will also help in keeping the place warm.
6. Change filters:
To maintain efficiency, change all the filters and get the mechanical systems checked.
7. Turn the direction of your fan:
When you turn the direction of the ceiling fan clockwise, the heat is forced to stay in the lower direction.
8. Air conditioning window units:
If any air conditioning window units are not installed correctly, properly insulate them or simply remove them for a season.
Making yourself ready for the winter will help you and your family enjoy the holiday season blissfully.

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Holiday Decorating That’s Damage Free

Holiday Decorating Damage Free - Window Decor

Tenants like to decorate for the holiday. How can they do so without causing damage so that they can get their security deposit back once the lease is up?

The holiday period is filled with festivity, friends, family and delicious food. Being a renter, you may not be able to put to use all the decorative ideas due to restrictions put by the property manager. Whatever it is, here are a few removable and nail free solutions to decorate your home:

Christmas tree:
Christmas tree is something that each one of us loves to have for the Christmas festival but may not have the space that it takes up to put out. Therefore, think of making use of washi tape for the outline of the tree on an empty wall. Also, the dummy ornaments could be made out of washi tape. Another option is that you cut triangular shapes out of old pallets, fill it with green color and also make a simple trunk.

Damage free hanging lights:
One of the simplest ways to decorate is to put up lights on the outdoor. Make use of ready-made stuff in the market to help you hang your lights and other decorations intact. Also, use of fairy lights in the living room and bedroom gives a very serene touch to your decorations.

Stocking weights:
When it’s the festival of Christmas, mantles and stockings go hand in hand. Decorative stock weights help you fix the stockings to the mantle without the use of nail. Do not over load your mantle, put in only that much your stocking weight can hold.

Tension rods:
Consider using tension rods to hang garlands and wreaths without harming your woodwork. Use the correct size of tension rods and put it up at the window.

Holiday card display:
Don’t know where to put up all the holiday cards you have received from your friends and family? Make use of picture ledge. For an extra personal touch to add to your decor, starry string lights could be used. The picture ledge can be easily removed and also made use of for the next year.

Paper decorations:
The command hooks cannot hold on to a heavy weight, therefore making handmade paper craft to give you the perfect feel of holiday season is got to be your option. Use metallic colored papers and make banners. Also, the feeling of decorating your place by yourself is satisfying.
Decorate your rental space without worrying about your landlord’s restrictions. Don’t be afraid to take an extra step in being creative and wait for Santa to fetch you gifts!

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Property Management Benefits: 10 Signs It’s Time to Hire the Pros

Property management benefits blog post image of a confident woman, smiling while sitting at a computer.

Updated September 2023

Wondering whether it’s time to investigate professional property management benefits? Here are 10 signs that you might need to hire a property management company and make your life a whole lot easier.

10 Situations in Which Property Management Benefits Property Owners

1. Limited Time and Personal Commitments

Do you find yourself juggling multiple responsibilities, personal commitments, and a full-time job? Managing an entire property on top of everything else can be overwhelming. By hiring a property management company, you’ll save time and have the peace of mind that comes with knowing your property is being expertly handled by professionals.

2. Tenant Screening and Placement Headaches

Finding quality tenants is critical for the success of your rental property. A property manager will handle the entire tenant screening process, including credit checks, background checks, and verifying employment and rental history. This will minimize the chances of problematic tenants, lease violations, and rental income disruptions.

3. Rent Collection Hassles

Are you tired of having uncomfortable conversations with your tenants about rent collection? A property management company will handle all rent-related matters, ensuring consistent and timely collection. They’ll also enforce late payment charges and handle any necessary legal actions in case of non-payment.

4. Maintenance and Repair Issues

Responding to maintenance requests and arranging repairs can be a major headache. A property manager will handle maintenance issues promptly, utilizing a network of reliable contractors and vendors. Your property will be regularly inspected, ensuring necessary repairs are identified and handled before they become major problems.

5. Compliance with Tenant Laws

Navigating the complex legal issues that come with owning a rental property can be unnerving. Property management companies are well-versed in local laws and regulations, and will ensure your property is compliant with landlord-tenant laws, fair housing regulations, and any other legal requirements.

6. Marketing and Advertising

Struggling to attract quality tenants? Property managers are experts in marketing and utilize a variety of channels to advertise your property, including online listings, local publications, and social media. They’ll ensure your property stands out, minimizing vacancy periods and maximizing your rental income potential.

7. Handling Evictions

Evictions can be stressful, time-consuming, and emotionally draining. Property managers will handle the entire eviction process, adhering to legal protocols, and ensuring timely removal of non-compliant tenants. They’ll minimize your involvement, saving you considerable stress and frustration.

8. Financial Management

Keeping track of rental income, expenses, and financial statements can be overwhelming. A property management company will maintain accurate financial records, providing you with regular reports that detail income, expenses, and cash flow. This ensures transparency and simplifies tax preparation.

9. Market and Rental Rate Changes

Setting the right rental rates can be tricky. Property managers conduct market research and analysis to determine the optimal rental rates for your property. This helps maximize your profitability without pricing your property out of the market.

10. Peace of Mind

Last but not least, hiring a property management company provides you with peace of mind. Knowing that experienced professionals are handling all aspects of your property—from marketing and leasing to maintenance and tenant management—allows you to focus on your other priorities—personal or professional.

Reap the Benefits of a Great Property Management Team

If you decide it’s time to hire a professional property management team to help you in the day-to-day and operations management of your multifamily property, our team is ready to help. Contact Class A Management today to learn more about the benefits you’ll tap into by partnering with our team. Call 817-295-5959 or email info@classamgmt.com.

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20 Must-Ask Questions When Vetting a Property Management Company

How to Choose the Best Property Management Company blog graphic.

If hiring a property management company is on your list of action items, you need assurance that the company’s management team delivers what your tenants, your property, and your investment portfolio needs.

Property Management Company Vetting: A 20-Question Checklist

Aligning on these key needs begins with asking the right questions during the vetting process. Here are a few questions we’d like prospective clients to ask, as well as a few you might not have thought of.

  1. Do you have a list of references? This should be offered before you ask, but at the very least, you need a list of 5-10 property owners you can call directly to ask about their experience with the company you’re considering.
  2. How many units are you actively managing? Understand this answer in context; a small, local company with hundreds of units under management may be stretched thin, while a larger company managing thousands of units could have tried-and-true systems in place to make sure there are no gaps in management.
  3. What does your property manager hiring process look like? A property management company that hires exceptionally well and has low turnover has the ability to manage relationships on many levels, and processes that work.
  4. What services do you offer? Not every company offers what you need, so understand their limitations from the beginning. Feasibility studies, for example, can be an added bonus if you’re actively building your investment portfolio.
  5. What is your pricing structure, and what other fees can I expect to pay? Unexpected fees can hurt your profit margin, and you’ll need to know what percentage of rent a property management company charges and what extra fees to expect when comparing prospective management companies.
  6. How do you handle maintenance? Is there a markup? A great property management company will hire and manage maintenance staff in-house, and has access to third-party repair companies they trust in the event they’re needed. Know in advance what you’ll be paying for maintenance services.
  7. What maintenance reserve do you require? You’ll need to know how much capital to set aside for reinvestment into your property for regular and unexpected maintenance jobs.
  8. What does your onboarding process look like for new properties? It’s important to know what to expect and who will walk you through getting set up as a new property owner under contract with a property management company.
  9. What is your average vacancy rate? This is something a great company will know by heart, and be proud to share. Check average vacancy rates in your area to establish a benchmark for comparison. As of August 2, 2023, the national vacancy rate reported by the U.S. Census Bureau was 6.3 percent. That number varies by geographical region.
  10. Do you have a standard lease agreement? If so, ask to see it. Ask if you have any input in creating a custom lease agreement for your property.
  11. How would you describe your relationship with tenants? Double check this answer against the property management company’s online reviews.
  12. How do you attract quality tenants? Ask about marketing tactics, screening tools, and tenant selection standards.
  13. What is your eviction rate? Renewal rate? A low eviction rate is great and speaks to a quality tenant recruitment process. A high renewal rate means quality tenants stay a long time, which is ideal for any rental property.
  14. Do you offer a tenant portal? A company that makes it easy for tenants to pay rent will likely collect more rent in a timely fashion. If tenants can submit questions or service requests via the portal, that means better reporting for you and higher renter satisfaction.
  15. How do tenants contact you? Multiple points of contact means fewer tenants feel disconnected from their management office. That’s a win.
  16. How would you describe your response time to tenant or owner questions? Typically, one to two business days is acceptable. Taking weeks to respond is not.
  17. What’s an example of a property issue that you handled well? Listen for attitude, adaptability, and innovative thoughts. Pay close attention to procedures that work well for any situation.
  18. What type of reporting should I expect, and when? This needs to be clear from the beginning. You need regular updates on your property’s performance, vacancy rates, rents collected, and progress on any large maintenance projects.
  19. How do you handle vacancies? Are there fees for vacant units? Some property management company policies state that fees are collected on vacant units. If that’s the case, the answer to the first question and question number 9 will be critical in your decision-making process.
  20. What is your community management philosophy? Here’s where you can get an idea about a company’s approach to community building: events, engagement, and tenant loyalty are key factors in building a successful and happy multifamily community.

We Help You Ask the Right Questions

At Class A Management, we’ve been managing single-family and multifamily homes for our clients successfully for more than 40 years. We think our services and track record are pretty impressive, and we like sharing stories about our communities and developing customized strategies for yours. Reach out anytime to ask about property management company vetting questions, or to set up a time to ask us all these questions and more. We offer the service and experience you need to grow your investment portfolio and value.