Buyer Laws of Attraction
When it comes to attracting potential renters the main goal is to provide an “experience” for the buyer. The renter market will look primarily at a property that is attractive on three different aspects. The ways you can make it more desirable to a possible customer are by focusing on Property Attraction, Professional attraction, and Experience Attraction. This approach greatly increases a firmer grasp on the long-term rental market.
Property attraction entails everything from grounds keeping to office and building maintenance. The grounds should be well maintained for aesthetics and the buyer will notice. Trimmed hedges and well kept grassy areas become an ideal venue for walks picnics and fun for the whole family. And the buyer can have this impression before meeting with property management. This is important when you want to keep a tenant with you for months or even years at a time. This puts the management with an advantageous position with the buyer. Leading to an interaction of Professional Attraction.
Owners mustn’t depict their version of style onto the property. It isn’t a good idea to overdo the styling part because minimalism is something everyone appreciates. Wooden floors go well together with a rustic looking and less flashy surrounding, while tiles may look better with simple colors without extraordinary patterns. This is something that will save you money on paint and manpower as well as highlight your property subtly, providing your tenants to feel as if it’s more premium. Flashy colors may highlight something, but they aren’t a great selling point.
Professional Attraction; Time for the Property management staff to shine. Professional organization plays a major role. The staff should seem not only energetic but happy as well. A smooth running office relays to the buyer a capable staff. An energetic and happy staff brings the prospective renter into an atmosphere of warmth. Having a team of knowledgeable courteous professionals will inspire confidence with the buyer. A smile is free to give having a positive team will benefit any and every day.
Experience Attraction gives the property management team the upper hand on competition. By crafting a fun energetic experience for the buyer the management team can seal the deal. Speak about the property with enthusiasm. Answer all questions with upmost confidence. Talk with the buyer not to them. This is where the experience will cement with the buyer. Speak about anything other than the property. It could be a buyers sport shirt, handbag, pets. A management team that can exude a genuine interest with the buyer will make a difference.