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Tenant Laws of Attraction

Tenant laws of attraction

When it comes to getting the attention of potential tenants, it’s important to remember the laws of attraction. Renters are going to look at every option from three different perspectives: property attraction, professional attraction, and experience attraction. Understanding this and how to increase the level of attraction in each area will help increase the odds your property is chosen as the favorite.

Property attraction entails everything from groundskeeping to office and building maintenance. When the grounds are well maintained, tenants notice. It’s called curb appeal for a reason. Trimmed hedges and well-kept lawns give prospective tenants an idea of how attentive management will be, long before human interaction occurs. You never get a second chance to make a first impression. This will likely be it. So, we encourage you to make an ongoing investment in grounds maintenance.

Professional attraction is exactly what you think it is… Does the prospective tenant like those who are in charge of managing the property? Having a team of knowledgeable courteous professionals inspires confidence. This is where it can be really beneficial to work with a property management company. Their staff are often trained in customer service and know how to interact consistently with both prospects and tenants.

Experience attraction should give the investor and property management team the upper hand in the competition. The right property management company will start by utilizing online tools, like apartment finders and other reputation management strategies, to attract tenants. They will know how to handle every situation so the prospect leaves the encounter feeling heard, answered, and confidently make decisions. Successful management requires putting the prospect first, listening to all questions and concerns, answering as thoroughly as possible, and being compassionate.

Need a solid property management company in your corner? We know all the tenant laws of attraction and are here to help your property enforce them. Contact us today to get started.