You know me…I love to talk about reputation in the marketplace. I think it’s so important. I also think so few apartment owners get just how important it is, that if you ‘get it,’ you’ve got a competitive advantage.
I just recently wrote a blog on this topic in which I talk about why you should care just as much about your brand as the big boys (AKA Coke and similar companies) care about their own. So, Im so excited to be able to follow this up with an infographic that backs up the argument for making reputation management a priority and provides tips on tools that will help.
Need some reputation assistance? We’re your team! Contact the professionals at Class A Management today at or by calling 817-295-5959.
Wondering whether or not it’s time to look into professional property management? We love this infographic from Visually, which provides some pretty good insight into the considerations that should go into making such a decision.
If you determine that it’s time to hire a professional property management team to help you in the day-to-day and operations management of your multifamily property, our team is ready to help. Contact Class A Management today to learn more about the benefits you’ll tap through a partnership with our team.
The property management world is going “green,” but it’s no longer just a marketable catchphrase—it’s an industry mandate created by its target audience. Responding to consumer demands drives the rental market to provide certain amenities and adjust rents accordingly, and answering the clarion call to sustainability is no different. What’s changed in recent years is that we now know that energy efficiency and sustainable building and investing practices are cost-effective for investors, as well as renters, so it’s time to jump on the bandwagon and let tenants know we’re all in this together.
Energy Efficiency Boasts Immediate Cost-Savings
Eco-friendly choices like LED lighting and Energy Star appliances don’t require much electricity to run. That means lower utility bills for renters, whose wallets have also been suffering through this prolonged economic downturn. Renters who know how much money they’ll save on heating costs with upgraded insulation or windows are also more likely to support sustainability efforts when their homes become temporary construction zones. They’ll spread the word about how much they’re saving; they just need property managers to let them know how much that will be while the work is in progress. Use one of the government’s handy energy calculators to let residents know how much money they’ll be saving.
Technology is Key for Green Marketing
Communicating with residents through technology channels is a great way to educate them when it comes to sustainability initiatives. Use video to engage them via Facebook Live, resident portal webcasts, Twitter, and even simple text messages. For the more results-oriented clientele, smartphones equipped with thermostat-control apps like Nest or apps that allow them to monitor solar panel energy production will help them buy into those eco-friendly community upgrades.
Build Community with Sustainability Initiatives
Encourage residents to learn more about and use the apps and digital environmental tools that support your property’s sustainability goals. A curbside recycling program, community composting, and even an electric vehicle charging station can speak to management’s dedication to eco-friendly initiatives. Regular communication from management, as well as within the community—using recycling challenges and suggestion boxes, for instance—will keep renters engaged and proud to live in a sustainable community.
Of course, it always helps if you have a property management team in your corner who knows not only how to build such initiatives, but also communicate them to your tenants. Our professionals are at-the-ready. Call us today at 817-295-5959 or send an email to .
Landscaping is expensive to replace, so if your property’s shrubs and grass are suffering from an unknown blight, it’s possible you’ve got underground pests. They could be rodents that dig tunnels—moles, voles, and gophers—or wire worms or cutworms that eat new plantings at the base. Learn how to identify these pests, eliminate them, and prevent future expensive landscape damage.
Identify the Culprit
Digging rodents are seldom seen, but can be identified by the types of holes they dig. Voles and gophers actively eat your plants’ root systems, while moles are searching for the juicy grubs that live beneath the soil. Their expansive tunnel systems create lots of root damage. Wireworms are thin, reddish-brown worms about 1-1/2 inches long, and they come to the soil surface in early spring to feed. Cutworms feed on the tender stems of new, non-woody plants, and will eat them to the ground.
Develop a Plan, and Attack
Natural methods of combating these pests can take some time to work, but are non-toxic and won’t damage soil health. Also, they provide more humane methods of eliminating infestations that don’t involve trapping or killing the pests. Use smelly sprays and baits or even castor oil granules to eliminate these sensitive ground-dwellers, or go for their food source by eliminating grubs. Natural methods of controlling digging pests can benefit your soil for years to come, so investigate those options before you go chemical, or you could start a cycle of chemical dependency for your property’s lawn.
Plant damage can be prevented with a good organic program that creates healthy soil, combined with a healthy knowledge of how to protect tender plants from damage. Prevent cutworm damage, for example, by wrapping the stems of new transplants with cardboard or foil. Apply beneficial nematodes, compost and natural sugars 2-3 times a year to maintain soil health. When you realize there’s a pest problem at your property, act quickly to minimize damage by eliminating the insect or rodent responsible—it’s the one time you want your property to be as inhospitable as possible so those pesky residents find somewhere else to live.
Pest Control Experts
Need some help getting pests under control? Our professionals know a thing or two about it, as well as other methods for increasing curb appeal. Contact us today to learn more about how working with Class A Management can improve your maintenance and tenant recruiting/retention strategy. Call us at 817-295-5959 or send an email to
How well are you liked by your tenants? Do you provide nice little sign-on perks like 10% off first-month’s rent? How about at Christmas time? Are you the landlord that puts a discount coupon for the local burger joint in with the December newsletter or community update?
Despite these goods attempts, tenants may still hate renting from you, especially if you don’t:
Provide a nice place to live. Tenants have the right to reasonable expectations when it comes to their rental property. According to NOLO, “Under most state and local laws, landlords must offer and maintain housing that satisfies basic habitability requirements, such as adequate weatherproofing, available heat, water, and electricity, and clean, sanitary, and structurally safe premises.”
Acknowledge needs in a timely manner. Since tenants have the right to the reasonable expectations outlined above, you, as the property owner or manager, are under obligation to keep things maintained. This typically means a 24-hour response time or less for emergencies and 2-3 days for everything else. Ignoring or ‘putting off’ a tenant’s request is one of the quickest ways to make it off the “liked” list.
Offer security. In the same vein as bullets #1 and #2, is the expectation of security and safety. NOLO says: “Landlords in most states have some degree of legal responsibility to protect their tenants from would-be assailants and thieves and from the criminal acts of fellow tenants. Landlords must also protect the neighborhood from their tenants’ illegal activities, such as drug dealing. These legal duties stem from building codes, ordinances, statutes, and, most frequently, court decisions.”
Respect all tenants. While it may seem unnecessary to even say it, tenants want to be treated with respect. They want open communication, they want to be acknowledged and they want to feel like more than just the means to your end. As such, they want to be spoken to nicely.
The Tenant Relations Experts
We love tenants and make every effort to help ensure those living in our properties do so because they love us back. See what a difference Class A Management can make. Contact us today at 817-295-5959 or send an email to .