“Gone are the days where you produce content and you throw it up on the blog or you put it on social media and people come. Those days are over!” – Tami McQueen, Director of Marketing for Triblio
While throwing content out on social media to see what sticks isn’t a winning strategy anymore, people still expect content. They still want information, want to understand your level of expertise on their topic of interest, and they want to know you care. They just want you to be a lot more deliberate and strategic about how provide it.
Podcasts are a great tool for achieving this objective, and are something even property owners/managers can put to good use. A podcast is “a digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new installments of which can be received by subscribers automatically.” A podcaster will typically design a channel or show (Class A Management’s Multifamily Show) and then post individual podcasts, or episodes, to that channel/show.
Once you’ve got your channel up and running, its time to develop content. And, if you think tenants and prospects wouldn’t want to listen to their apartment complex’s podcast, you’re wrong. The reason podcasts are becoming increasingly popular is for their ability to directly tap people into topics of interest. So, consider these opportunities for episode topics:
- News and updates
- Local community events
- Crime watch and awareness
- Focus on family
- Renovations and repairs
- Policy changes
You could even take the opportunity to offer bonus classes/lessons/offerings on topics tenants want to learn more about that tap into the talents and knowledge of staff and other tenants (art, photography, etc.). Such a great way to tap into the trend of offering more in your amenity package!
Ready to create your property’s very own podcast? Lifehacker has a great step-by-step tutorial you can follow by clicking here.
Interested in more suggestions like this? Our professionals know multifamily marketing. Contact us today at 817-539-6787 or by email to firstname.lastname@example.org.