Also known as the Silent Generation, Matures were born between the mid-1920s to the early 1940s. They married young, work hard, are family-centric, and are known civil rights activists. They have lived through World War II, the Korean War, Cold War, and Women’s Liberation. Most notably, many of them were children who lived through the Great Depression.
Because of what they have lived through, Matures are loyal, value-driven, extremely traditional, and trusting. In terms of marketing, multifamily owners and managers should consider this when choosing channels and crafting messages. Here are some tips:
Traditional marketing tends to be more popular (newspaper, talk radio, printed collateral)
Social media is growing
Face-to-face conversations build trust and provide more opportunity for detail, so invite them in for a tour
Coupons work well
Encore Perception Marketing suggests the following approach to digital and print advertising: “When using imagery in your ads, use one image over a collage of images. They are fond of lifestyle images of a group or family and love pet images. Because of their limited eyesight, they prefer simple fonts and subdued colors. If marketing to them via your website, make sure your message uses an authoritative, respectful tone and includes information from experts in your industry.”
A Mature Decision
Need some assistance creating a marketing strategy that will reach all generations? Contact the professionals at Class A Management. Contact us at 817-295-5959 or send us an email to .
Considering your first move into a rental property? You’re not alone. According to recent research, more than 30 percent of Americans rent their homes. Yet, making the decision to rent has to be an informed one, with an in-depth understanding of what all it entails.
To help, Chase has compiled the following colorful infographic to provide you with the information you need to survive your first move as a renter.
Think renting is right for you? Talk with one of our property management specialists to learn more by contacting us at 817-295-5959 or . Class A Management has a number of great properties throughout Texas. View our property page for a detailed list.
As a renter, you’re likely familiar with the phrase “normal wear and tear.” But if you don’t have a thorough understanding of what this description entails, you may not only lose part or all of your deposit, but also find yourself facing significant fees and penalties.
So, let’s clarify with a definition and examples. “Normal” wear and tear is the physical break down of property that happens as a result of someone using it as intended. And, for this type of use, the property’s owner (i.e., landlord) cannot penalize the user (i.e., renter). Examples of normal wear and tear include:
Faded wall paint
Modest traffic wear to carpet
Furniture impressions in carpet
Faded or worn curtains
Walls dings behind doors without door stops
Broken plumbing pipes or drains (unless due to improper use)
Worn hinges on doors and locks
Dirty or dusty blinds
General dust throughout
While it’s likely the owner of your property may not be picky, and may place even more excusable damages on the list above, it’s best to err on the side of caution. That said, following is a list of damages that, if left behind, could result in financial penalty, either against your deposit or as an additional cost.
Holes in the walls (nail holes or other)
Carpet tears and wearing that goes beyond normal traffic
Animal stains (even if owner is aware)
Burn marks from irons, cigarettes, hot plates, etc.
Doors and windows that are broken, or have holes or cracks
Broken or missing blinds or window coverings
Clogged drains due to misuse
Broken furniture or shelving (if applicable)
Excessive bathroom mildew
Excessive dirt and/or mess throughout
Burned out bulbs
Broken fire/carbon monoxide detectors
While this list is fairly comprehensive, it’s far from exhaustive. So, the best recommendation we can make is to carefully read your apartment property’s tenant policy. For the property’s we manage, for example, this is where we identify the damage for which we will hold renters accountable.
Once you have an understanding of what’s expected of you, protect yourself by not only taking care of the property you rent, but by documenting your move-in and move-out with notes and photos.
For more information and to learn more about the properties managed by Class A Management, contact us at 817-295-5959 or .
Once you’ve established that you have legal grounds on which to evict, save yourself headaches by following three simple steps to evicting a tenant.
Step One: Know the law in your state
Most states have a version of the Uniform Residential Landlord and Tenant Act. Every landlord should be familiar with their state’s version before ever renting a property, but it pays to review state law before starting the eviction process. The law will address specific questions like how to notify a tenant that they are in violation of the lease agreement, how many days the tenant has to respond to the initial notice, and what follow-up steps are required. The onus falls on the landlord to prove lease violations, sometimes in court, so it pays to know the law and the text of your own lease thoroughly before you’re asked to stand before a judge.
Step Two: Put the resident on notice
Every state law requires that the landlord post a termination notice, usually giving the tenant an opportunity to correct a situation. In extreme situations, there is no opportunity for a resident to change their ways; this is called an Unconditional Quit Notice. It’s reserved for the most extreme cases of repeat non-payment of rent, property damage and illegal activity. It still gives the tenant a time frame in which to vacate the property voluntarily before you begin legal eviction proceedings.
Step Three: File a lawsuit to evict
Landlords usually don’t have any right to remove a resident or their property, or lock them out of the property. Once the deadline on the termination notice has come and gone, the property owner files a lawsuit to have the renter evicted. Once the landlord receives a judgment of unlawful retainer, a local law enforcement officer will then serve the eviction notice for a fee. The notice gives the resident a few days to clear out, at the end of which time the officer returns to physically remove the evicted tenant if they haven’t moved out on their own.
The professionals at Class A Management handle tenant issues professionally. We’ll find the best renters—and the best solutions—for your investment property. Call us today at 817-295-5959 or e-mail, .